direct marketing

I love daydreaming but I feel a little guilty doing it.

According to wikipedia while daydreaming has long been derided as a lazy, non-productive pastime, daydreaming can be constructive in some contexts. There are numerous examples of people in creative or artistic careers, such as composers, novelists and filmmakers, developing new ideas through daydreaming. Similarly, research scientists, mathematicians and physicists have developed new ideas by daydreaming about their subject areas.

Why Women Don't Give Second Chances, and what can you learn from it!

Does your firm market to women? Think not, well think again! It’s a proven fact, women make the majority of buying decisions for their families. They decide which non profit to support, which health care provider the family chooses and which restaurant to dine at. Wow, hopefully we choose to use our power for good!

Times like these you need to be more creative with your budget. The good news is that email marketing can fit into most anyone's budget. Wikipedia explains that email marketing is a form of direct marketing, which uses electronic mail as a means of communicating commercial or fundraising messages to your customers/clients. You can achieve a big bang for a small price while getting out relevant messages, achieving brand appeal and the ability to measure it all.

• Reduce Other Costs_ Think about what you are printing: holiday cards, invitations, newsletters. Could these be emailed? Of course they can.
• Get Valuable Info_ Using email you can obtain valuable stats and watch response rates in real time. With this information you can easily tweak your emails, see what is working and not working with your client/customer base.
• Build Brand Loyalty_ With email you can keep current clients/customers happy and engaged. Reward loyal customers, but keep it interesting.
• Do's and Don'ts – Use Email The Right Way
  • DON'T buy/rent an email list
  • DON'T send emails everyday
  • DO be client/customer specific
  • DO keep your focus on a permission-based strategy
  • DO make it fun and different

–Melissa Behrens, Senior Graphic Designer