I just returned from day one of Advertising Week in NYC. I was pleasantly surprised how recharged I could get listening to some of the top creative and marketing minds talk passionately about an industry that I am so dedicated to. It’s easy to get lost in the day to day grind of your agency and your specific role in that agency and it’s nice to take a breather every once in a while, to get inspired and remember why you started in this crazy business to begin with. (Plus, a day in the city, minus children or my laptop never hurt).
If you know The Byne Group, you know that we are all about the brand. Every lecture I attended today reiterated how important a brand is, to companies, to the talent in those companies and most importantly, to the consumer. Your brand is everything. It’s why people like you, why they use your services or buy your product, and if you are lucky – it’s why they recommend you to their friends and family.
What is so interesting about the world that we are living in now is there are so many other things to consider in order to successfully market a brand. Half of US adults now have a tablet or smart phone. Studies are showing that people notice messaging on these devices more often than when using their stationary or desktop computers. Consumers tend to use tablets more during off peak hours, before work or before bed – and are more likely at this time to focus on messaging about personal interests rather than work. People tend to use their smart phones for shorter periods of time – checking it quickly during down time without being able to explore much content in depth. Are you considering what mobile devices your audience is using and are you speaking to them accordingly?