branding segments

Building A Great Online User Experience

Websites have become an organization’s most important marketing tool and the best websites are well branded.

Ease of navigation is a given for any successful site, but a great brand experience is what makes a site stand out from the crowd. A website that is well branded and understands its target market will be a special place, and it will not look or feel like your competitors. It should capture your brand personality and your unique tone of voice. The colors, shapes and mood should make visitors feel they are meeting an interesting person who they would want to hang out with and spend some time. If it’s a non-profit it should make them feel something emotionally.

What's Your Brand Story : Why the Promises Our Firms Make Matter

“Brands are stories, containing a promise to perform, at every possible contact point. These stories are accepted or rejected by consumer audiences based on performance.” –Neal Mendelsohn, Chief Experience Officer at Fourth Wall, LA

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Awards

29th Annual Healthcare Advertising Awards
The Byne Group has won two awards in the 29th Annual  Healthcare Advertising Awards.

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The Team

Meet The Byne Group team here and find out what we’re up to when we aren’t working on brilliant ideas at the office!
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blog

May 1, 2013
Good Campaigns Make You Think, But Great Campaigns Make You Feel

I had the privilege of attending the Thinking Creatively conference at Kean University with our amazing design team last Friday. It was a great experience, and no, it wasn't because I had a day away from the office.

It was because it was a day for us to learn from all the great speakers how to do what we do, but even better. With the deadlines and responsibilities on our plates each day, it would be far easier to say we don't have the time to take an entire day to stop everything we're doing and go to a conference on thinking creatively. But that's one of the qualities...

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