woman and careers

Crossing An Imaginary Line In Order To Build A Career

Living the life and career we want means taking ownership and making our own luck.

If we pay attention, insight comes at us from all directions. In a recent special Chris Rock does a bit about jobs vs. careers, really nailing the difference on the head. And because he made me laugh hysterically while doing it, I still remember the message.

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Awards

33rd Annual Telly Awards

Silver Telly Winer
United Hospice of Rockland
"Myth & Fact" Campaign

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The Team

Meet The Byne Group team here and find out what we’re up to when we aren’t working on brilliant ideas at the office!
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blog

May 15, 2012
Marketing 101 : How to Tell Stories That Resonate

I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.

Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...

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