I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
tag cloud
graphic design
PR
melissa behrens lipovsky
companies with a purpose
marketing success
over deliver
Facebook
traditional marketing
Thanksgiving
inspire
E-newsletter
brand loyalty
Social Media
Garrison Keillor
coincidences
suny purchase
First Impressions
guilt advertising
search engines
Freshly Squeezed
community
google chrome
backtype
lunch and learn
United Way
marketing in a recession
Dr. Pepper
gandhi
motivating clients
perfection
reaching new clients
Colleges
Photoshop
Amanda Holt
Flickr
blogger
good business
Amy Stern
research on daydreaming
Website
Pages
Keywords
networking
commercials
fresh ideas
serendipity
Nyack Hospital Breast Center
story telling
target marketing
youtube
christine casey
Melissa Behrens Art Director
ecomic downturn
Melissa Behrens
progressive employers
creativity
QR Codes
advertising
be creative
fundraising
new year's resolution
connecting with donors
business success
reducing cost
Branding
Clients
compelling story
marketing
photo shoot
Non Profit Center
Twitter
Babyface Interactive
brands
Guilt marketing
volkswagen super bowl ad
stories
Ann
Covenant House
Text Messaging
The Harbrooke Group
Building Relationships
AT&T
reputation management
Nyack Hospital
Awards
Power of Co-creation
Mobile Phones
Groups
1950s
donation studies
pinterest
eblasts
Howard Greenstein
Tip
making the connection
Colege Marketing
Website Design
MadMen
giving back
non-profit marketing
daydreaming
Luvs Diapers
Shelly Banjo
Job vs. Having a Career
pin
ambient awareness
Non-Profits
healthy goals
Breast Cancer Awareness
SEO
2012
non-profit
Collecting
budgets
loyal customers
outbound marketing
Gen Y's
stickers
Camp Venture
direct marketing
American Academy of Pediatrics
the byne group. keep it simple
Client Experience. Strategic Analysis
think outside the box
digital
Linkedin
books on sales
marketing tools
seminars on marketing
Causes
Ann Byne
brand personality
SPCA Westchester
Summer Safety
effective marketing
Dana Tandoi
John Scilipote
websites
Mammogram
good card
Web 1.0
pinboard
calmness in the workplace
search engine optimization
entrepeunerial
GM
profitability
email marketing
taking ownership
inbound marketing
Harvard Business Review
donors
United Hospice of Rockland
Nonprofit
Anthony Fasano
making our own luck
under promise
Ad Age
Listening
Co-creation
digital marketing
tradigital marketing
jocelyn k. glei
google alerts
MadWoman
Nostalgic Marketing
Foursquare
technorati
tight budget
Powerful Purpose
How remarkable women lead
Web 3.0
27 Powers of Persuasion
your audience
earning serendipity
Web 2.0
seminars on social media
glenn llopis
vince lombardi
Ethics in Graphic Design
leadership coach
Walt Disney
marketing to women
circular vision
for-profit
Eileen MacAvery Kane
contest
understanding your audience
FYI
enewsletters
Simmons Leadership Conference
ecampaigns
the byneg group
navigation
new ideas
taking risks
Pace University
open mind
Texting
boardtracker
business resolution
internship
assumptions
secret to turning consumers green
woman and careers
events
branding segments
heifer international
philanthropy
Leo Burnett
subaru
Chiquita Banana
seminar on social media
emotional connection
The Byne Group
customer service
network for good
arts organizations
International Listening Association
change
Milennials





