websites

Web Tips 101 : The Importance of a Little Analysis

If you’ve attended any of The Byne Group’s seminars, you’ve probably seen
the following formula:

Promise + Experience = Your Brand

Does Your Website Need a Face-Lift?

The New Year is fast approaching and maybe it's time you rethought your website’s purpose. The Internet is constantly changing and so is your clients/prospective clients expectations. Visitors expect your site to be “cutting edge” or at least “up-to-date.”

Things to keep in mind while revamping your site:

  1. Design with optimization in mind. Search engine optimization (SEO) means having text friendly elements on your website which will make your site easily search able.
  2. Visitors want what they are looking for quickly and easily. Spotlight or call to action important services on your homepage (ex: “click here to…” or “free download”).
  3. Be proactive and engaging. Start a blog. Invite people to be a part of your online presence. Ask visitors to post their comments. The point of a blog is to share and get involved in a community that is active and listening.
  4. Ask your marketing team or web designer for their suggestions.

They may have ideas that you hadn’t thought of.

Check out our newest "green" web design: mydejavusalon.com

~Melissa Behrens
Senior Graphic Designer, The Byne Group
(source: Must-Have Website Features for 2009, by Shaheen, The New York Enterprise Report, October 2008.)

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Awards

29th Annual Healthcare Advertising Awards
The Byne Group has won two awards in the 29th Annual  Healthcare Advertising Awards.

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Meet The Byne Group team here and find out what we’re up to when we aren’t working on brilliant ideas at the office!
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blog

May 1, 2013
Good Campaigns Make You Think, But Great Campaigns Make You Feel

I had the privilege of attending the Thinking Creatively conference at Kean University with our amazing design team last Friday. It was a great experience, and no, it wasn't because I had a day away from the office.

It was because it was a day for us to learn from all the great speakers how to do what we do, but even better. With the deadlines and responsibilities on our plates each day, it would be far easier to say we don't have the time to take an entire day to stop everything we're doing and go to a conference on thinking creatively. But that's one of the qualities...

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