The New Year is fast approaching and maybe it's time you rethought your website’s purpose. The Internet is constantly changing and so is your clients/prospective clients expectations. Visitors expect your site to be “cutting edge” or at least “up-to-date.”
Things to keep in mind while revamping your site:
- Design with optimization in mind. Search engine optimization (SEO) means having text friendly elements on your website which will make your site easily search able.
- Visitors want what they are looking for quickly and easily. Spotlight or call to action important services on your homepage (ex: “click here to…” or “free download”).
- Be proactive and engaging. Start a blog. Invite people to be a part of your online presence. Ask visitors to post their comments. The point of a blog is to share and get involved in a community that is active and listening.
- Ask your marketing team or web designer for their suggestions.
They may have ideas that you hadn’t thought of.
Check out our newest "green" web design: mydejavusalon.com
Senior Graphic Designer, The Byne Group
(source: Must-Have Website Features for 2009, by Shaheen, The New York Enterprise Report, October 2008.)