United Hospice of Rockland

Intern Adventures : Making Bracelets for Choice Trust

Hey everyone! Hope you had a great 4th of July weekend! We are keeping busy at The Byne Group. Our newest monthly promotion called Borrow Our Interns has been really fun to work on. Creating different layouts and coming up with ways to get people to “like” The Byne Group’s Facebook page has been a great learning experience.

braceletsAdditionally, we brainstormed different ways to promote different client’s fundraising events. Last week, we went to United Hospice of Rockland to help make bracelets for Choice Trust. Members of United Hospice of Rockland are traveling to T’zaneen South Africa in August to work side by side with Choice Trust’s health workers. The beaded bracelets will be sold to raise money for their organization. These bracelets are beautiful! If you are interested in purchasing one, please contact Mimi Hoffman [mhoffman@hospiceofrockland.org]!

Each week we continue to learn new skills related to design and marketing that show us what the world of advertising is all about.

We better get back to work!
P&R

Intern Adventures : United Hospice of Rockland Commercial Shoot

Hey everyone! This is Pearl and Rebecca again. We are excited to be blogging from the Torne Valley Vineyard at the United Hospice of Rockland commercial shoot! What a great experience to be able to watch it live. This is our first experience being at a commercial shoot. It is fascinating to see what goes into making a commercial. Not only watching how it is directed and seeing the crew work together, but listening to the stories of the family members and their experience with Hospice was powerful and moving. We are anxious to see the final version on television!

3...2...1… Action!
 
P & R

Adventures of The Byne Group Intern

Hello everyone! I'm back!

Since I last blogged The Byne Group has kept me very busy. I've worked on such a wide array of different projects. Over the last few days I have been working on flyers for a local charity, made a few changes on a logo I've designed for an insurance company, designed a whole invitation package for a banquet event, and was on the set of a photo shoot.

Being on the set of a photo shoot is so exciting! There is so much that goes into taking a picture it's insane. All the equipment has to be set up just right, the model has to be sitting at the right angle, and the weather needs to be cooperating to get that "picture perfect" picture. It was really interesting to see the process of making that perfect picture.

This photo is from one of the shoots I was on for United Hospice of Rockland.

Back to work!

Dana

–Dana Tandoi, Intern, The Byne Group

A Guest Post : Taking on Social Media – How One Non-Profit Took on the Challenge

Our Guest blogger and friend, Amy Stern, Director of United Hospice of Rockland shares her personal story.

On a fairly regular basis, Ann Byne, a member of our board of directors and principal of The Byne Group, encourages us to rethink how we are approaching our branding and marketing efforts. She suggested that we needed to start using social media to “get our name out there” as well as to develop and strengthen relationships with our supporters. My initial reaction was, “You’ve got to be kidding.” The resistance came from two areas of resistance: (1) This fifty-something was somewhat apprehensive about stepping into an area with which I was not familiar and (2) With everything we already had our plate, how would we make time for this? I’m sure many of you can sympathize.

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Awards

29th Annual Healthcare Advertising Awards
The Byne Group has won two awards in the 29th Annual  Healthcare Advertising Awards.

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The Team

Meet The Byne Group team here and find out what we’re up to when we aren’t working on brilliant ideas at the office!
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May 1, 2013
Good Campaigns Make You Think, But Great Campaigns Make You Feel

I had the privilege of attending the Thinking Creatively conference at Kean University with our amazing design team last Friday. It was a great experience, and no, it wasn't because I had a day away from the office.

It was because it was a day for us to learn from all the great speakers how to do what we do, but even better. With the deadlines and responsibilities on our plates each day, it would be far easier to say we don't have the time to take an entire day to stop everything we're doing and go to a conference on thinking creatively. But that's one of the qualities...

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