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Meet the Interns

the byne group internsHey everyone! This is Rebecca and Pearl, The Byne Group’s newest summer 2012 interns! We are beyond excited to work with such a fabulous and creative group of people. We have been here for two weeks and have already worked and concepted on real projects for clients. The Byne Group has been more than welcoming and has so much to offer. Let us tell you about ourselves so you can get to know us better!
 
Hey everyone, my name is Pearl Berkowitz and I am from Suffern, NY. I’m the marketing intern here this summer and am excited for this amazing learning opportunity. I attend Syracuse University, where I am studying both marketing and communication and rhetorical studies. My hobbies include running, hanging out with friends, and playing with my 140-pound dog named Atticus.

Hi everyone, my name is Rebecca Mass and I am the design intern this summer. I live in Ramsey, NJ, and I hope to create print ads and web designs for various clients. I am studying communication design at Syracuse University. In addition to being creative, I enjoy going to the beach, cooking and baking vegan foods, and cuddling with my three dogs Lilly, Nikki, and Daizee.

Currently, we are working on local events to raise money for charities, social media projects for Facebook and Twitter, and design projects for various clients. From the first day on, we have been involved and have experienced what the “real world” of advertising is all about.
 
Until next time!

xoxo, P & R

Cultivating Your Brand in the New Economy: How Social Media Becomes a Trust Agent

I don’t believe social media will ever replace the need for business development people or traditional marketing but in the new economy it definitely needs to be a part of your marketing arsenal.

Traditional branding is a top down approach with companies, both profit and non-profits defining their own brand. The difference today, brands are being defined by conversations, by what people say both good or bad about your firm. Is this how your firm is engaging clients?

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Awards

29th Annual Healthcare Advertising Awards
The Byne Group has won two awards in the 29th Annual  Healthcare Advertising Awards.

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The Team

Meet The Byne Group team here and find out what we’re up to when we aren’t working on brilliant ideas at the office!
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May 1, 2013
Good Campaigns Make You Think, But Great Campaigns Make You Feel

I had the privilege of attending the Thinking Creatively conference at Kean University with our amazing design team last Friday. It was a great experience, and no, it wasn't because I had a day away from the office.

It was because it was a day for us to learn from all the great speakers how to do what we do, but even better. With the deadlines and responsibilities on our plates each day, it would be far easier to say we don't have the time to take an entire day to stop everything we're doing and go to a conference on thinking creatively. But that's one of the qualities...

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