I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
tag cloud
networking
effective marketing
non-profit
search engines
navigation
traditional marketing
marketing in a recession
Awards
Melissa Behrens Art Director
advertising
Eileen MacAvery Kane
Web 2.0
United Hospice of Rockland
SEO
marketing
Camp Venture
commercials
Leo Burnett
digital
lunch and learn
entrepeunerial
Breast Cancer Awareness
American Academy of Pediatrics
progressive employers
connecting with donors
E-newsletter
compelling story
Social Media
seminars on marketing
assumptions
Nostalgic Marketing
calmness in the workplace
pin
Nonprofit
heifer international
Co-creation
eblasts
taking risks
Summer Safety
making our own luck
Web 1.0
United Way
Nyack Hospital Breast Center
volkswagen super bowl ad
over deliver
email marketing
Collecting
story telling
woman and careers
Covenant House
The Byne Group
google alerts
think outside the box
coincidences
Tip
search engine optimization
christine casey
open mind
creativity
Twitter
emotional connection
Nyack Hospital
daydreaming
FYI
philanthropy
Job vs. Having a Career
Gen Y's
1950s
Photoshop
boardtracker
Facebook
Freshly Squeezed
marketing success
melissa behrens lipovsky
Flickr
arts organizations
Text Messaging
Dr. Pepper
blogger
Linkedin
donation studies
new year's resolution
earning serendipity
Ad Age
stickers
good business
Colege Marketing
budgets
ambient awareness
GM
Non-Profits
Website Design
companies with a purpose
leadership coach
secret to turning consumers green
PR
change
target marketing
brands
Simmons Leadership Conference
Amanda Holt
First Impressions
fundraising
Mammogram
Keywords
Web 3.0
digital marketing
loyal customers
books on sales
Milennials
SPCA Westchester
the byne group. keep it simple
27 Powers of Persuasion
pinterest
Building Relationships
outbound marketing
reducing cost
customer service
inspire
community
MadMen
research on daydreaming
perfection
Branding
glenn llopis
Ethics in Graphic Design
Pages
Thanksgiving
marketing tools
events
branding segments
Dana Tandoi
healthy goals
Shelly Banjo
guilt advertising
Foursquare
Anthony Fasano
contest
subaru
ecomic downturn
Walt Disney
Guilt marketing
profitability
motivating clients
suny purchase
seminars on social media
Ann Byne
Ann
enewsletters
giving back
under promise
graphic design
brand personality
Client Experience. Strategic Analysis
gandhi
youtube
seminar on social media
reputation management
websites
vince lombardi
2012
John Scilipote
Luvs Diapers
technorati
International Listening Association
google chrome
network for good
understanding your audience
taking ownership
Howard Greenstein
business resolution
MadWoman
fresh ideas
your audience
new ideas
internship
good card
donors
serendipity
the byneg group
Harvard Business Review
Amy Stern
for-profit
How remarkable women lead
non-profit marketing
Non Profit Center
jocelyn k. glei
tradigital marketing
business success
tight budget
Causes
Groups
Clients
Texting
Listening
inbound marketing
Powerful Purpose
Mobile Phones
pinboard
Babyface Interactive
brand loyalty
AT&T
Pace University
Website
be creative
Power of Co-creation
backtype
making the connection
The Harbrooke Group
QR Codes
Chiquita Banana
ecampaigns
Melissa Behrens
photo shoot
Colleges
reaching new clients
stories
direct marketing
marketing to women
circular vision
Garrison Keillor





