reducing cost

Are You on a Tight Budget?

Times like these you need to be more creative with your budget. The good news is that email marketing can fit into most anyone's budget. Wikipedia explains that email marketing is a form of direct marketing, which uses electronic mail as a means of communicating commercial or fundraising messages to your customers/clients. You can achieve a big bang for a small price while getting out relevant messages, achieving brand appeal and the ability to measure it all.

  • Reduce Other Costs_ Think about what you are printing: holiday cards, invitations, newsletters. Could these be emailed? Of course they can.
  • Get Valuable Info_ Using email you can obtain valuable stats and watch response rates in real time. With this information you can easily tweak your emails, see what is working and not working with your client/customer base.
  • Build Brand Loyalty_ With email you can keep current clients/customers happy and engaged. Reward loyal customers, but keep it interesting.
  • Do's and Don'ts – Use Email The Right Way
    • DON'T buy/rent an email list
    • DON'T send emails everyday
    • DO be client/customer specific
    • DO keep your focus on a permission-based strategy
    • DO make it fun and different

–Melissa Behrens, Senior Graphic Designer

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Awards

29th Annual Healthcare Advertising Awards
The Byne Group has won two awards in the 29th Annual  Healthcare Advertising Awards.

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Meet The Byne Group team here and find out what we’re up to when we aren’t working on brilliant ideas at the office!
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blog

May 1, 2013
Good Campaigns Make You Think, But Great Campaigns Make You Feel

I had the privilege of attending the Thinking Creatively conference at Kean University with our amazing design team last Friday. It was a great experience, and no, it wasn't because I had a day away from the office.

It was because it was a day for us to learn from all the great speakers how to do what we do, but even better. With the deadlines and responsibilities on our plates each day, it would be far easier to say we don't have the time to take an entire day to stop everything we're doing and go to a conference on thinking creatively. But that's one of the qualities...

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