Photoshop

Case Study : How Did We Do That?

Every Thanksgiving The Byne Group tries to have some fun putting together unusual cards for our clients. This year Ann Byne was inspired by the most amazing aprons her mother-in-law recently gave her (her mom's mom had made them in the 50s). Through the magic of Photoshop we happily gathered wearing the aprons in a 50s kitchen preparing a Thanksgiving meal with attitude!

So how was I able to do this you may ask. On Halloween we all dressed up as 50s house wives. We then all took photos of one another against a white wall. As you can see some of us really got into character.


After the photos were taken, I downloaded them onto my computer. Using Photoshop I cut away the background so just a silo of each person remained. Since we didn't have a turkey laying around I also had to add a photo of a turkey in my hands.

Once everyone was cut out, I added them into the kitchen photo I had found. I re-sized each appropriately, people in the front were larger and people in the back were smaller to give the illusion of depth.

All of us had a lot of fun with this year's Thanksgiving card. It's always great when each of us can bring an idea to the table and incorporate it all. We have gotten amazing feedback from those who have received the card. Look for our upcoming issue of Freshly Squeezed where we'll have a downloadable PDF of drink recipes of the top 6 mixed drinks from the 50s and favorites of the MadMen characters.

-Melissa Behrens, Senior Graphic Designer, The Byne Group

Syndicate content

happenings + tidbits

Awards

29th Annual Healthcare Advertising Awards
The Byne Group has won two awards in the 29th Annual  Healthcare Advertising Awards.

read more

The Team

Meet The Byne Group team here and find out what we’re up to when we aren’t working on brilliant ideas at the office!
read more

Freshly Squeezed E-News

Sign Up Here for our E-Newsletter Freshly Squeezed for the latest inside information on marketing topics for business

click here

blog

June 10, 2013
The Byne Group : Stache Off

 

The Challenge:
We had just one week to concoct the most creative pic of ourselves using a mustache to be voted on by YOU our fantastic fans!

The Reason:
Bragging rights? Fame and glory? Is why not a viable answer? Honestly, we can't say there was a specific reason to have the Stache Off. It was simply an opportunity for us to brainstorm as a team, break free from the regular routine and challenge one another to think a little bit bigger. We also thought it would be a great opportunity for our clients and fans to get to know us in a more personal way. Here at The Byne Group we all bring a little something different to the table which...

social