Non-Profits

Since my last post on, “How to Create a Facebook Page…” back in January, many of our clients, both for profit and non-profit, have come to us with many questions about how they can have more of a presence on Facebook. So I’m back with more helpful hints, suggestions and an updated way of how to create your “Page.” Remember, Facebook Pages are a distinct presence that represent an organization and are separate from your personal profile.

How to Create a Page:

Step 1: Go to Facebook.com. Right on the homepage there is a link to create a page.

Step 2: Choose which category you fall under. For example if you are a non-profit, select “Brand, Product, or Organization.”

There are numerous ways for brands to leverage Facebook. Pages are enhanced with applications to help any organization communicate with and engage with their fans. Some applications you can use are:

:: RSS Feed
:: Discussion Boards
:: Events
:: Photos
:: Video
:: And many more!

Keep the conversation going! Every time someone comments on your new status, photo, video, or discussion thread, you need to comment on it. You should be talking with your clients. It may take extra effort to engage with your fans but it will keep them coming back. This is one way to promote an exceptional brand.

Keep it current! Spark conversation, post questions, or new topics for a discussion forum. Update your status with calls to action, recent news or upcoming events.

The connection! Support strong relationships with people who care about your organization. Did you know that more than 3 million users become fans of Facebook Pages every day?

For all you non-profits, don’t forget about Causes Pages! Any U.S. registered 501(c)(3) non-profit or Canadian registered charity can sign-up. Facebook processes the donations automatically via credit card, they tally the results, and report the donation activity via a public "scorecard" on the Cause Page. This allows you the ability to reward the people who donated. Our client, La Casa de Don Pedro, recently created a Cause Page. [click here to check it out]

Check out The Byne Group’s Facebook Page to see how we have utilized the photo, video, and RSS feed applications. Or give us a call and we can discuss how The Byne Group can help you create your own Facebook Page. See how we have helped some of our clients create Facebook Pages:

:: Rockland Parent-Child Center
:: General Patent Corporation

–Melissa Behrens, Senior Graphic Designer

With fewer donations and declining investments, nonprofits have to be re-think how they raise revenue.

I recently read a great article in the Wall Street Journal By Shelly Banjo in which she gave some successful fund raising case studies.