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A Guest Post : 7 Steps to Building Successful LinkedIn Relationships

Our guest blogger, Anthony Fasano, P.E., ACC.

I am frequently invited to give 60 minute seminars on how to use LinkedIn effectively. In an effort to keep these seminars simple and useful, I developed the following 7 steps to guide individuals and organizations through building LinkedIn relationships that will be impactful to their business, which I will share with you through the following post.


1. Build a Complete Profile

a. Make sure your profile is 100 % complete – include education, awards, etc., the more robust, the higher your Google ranking

b. Use a professional picture, preferably one that you use on other sites

c. Use the specialties box to add keywords that will help with LinkedIn and Google searches

d. Update your status regularly with articles, desires, quotes, etc.

e. Change your profile when your professional title changes

f. Include your website and blog under “Websites”

g. Do not block incoming e-mails from LinkedIn

Cultivating Your Brand in the New Economy: How Social Media Becomes a Trust Agent

I don’t believe social media will ever replace the need for business development people or traditional marketing but in the new economy it definitely needs to be a part of your marketing arsenal.

Traditional branding is a top down approach with companies, both profit and non-profits defining their own brand. The difference today, brands are being defined by conversations, by what people say both good or bad about your firm. Is this how your firm is engaging clients?

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Awards

29th Annual Healthcare Advertising Awards
The Byne Group has won two awards in the 29th Annual  Healthcare Advertising Awards.

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May 1, 2013
Good Campaigns Make You Think, But Great Campaigns Make You Feel

I had the privilege of attending the Thinking Creatively conference at Kean University with our amazing design team last Friday. It was a great experience, and no, it wasn't because I had a day away from the office.

It was because it was a day for us to learn from all the great speakers how to do what we do, but even better. With the deadlines and responsibilities on our plates each day, it would be far easier to say we don't have the time to take an entire day to stop everything we're doing and go to a conference on thinking creatively. But that's one of the qualities...

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