10 Tips to Maximize Your SEO Using Keywords
Our clients are always asking us for ways to improve traffic to their websites. “One of the 'KEYS' to improving their SEO” we tell them, "is to use keywords correctly.” Here are 10 tips to help you unlock the keyword puzzle:
10 Tips to Maximize Your SEO Using Keywords
Our clients are always asking us for ways to improve traffic to their websites. “One of the 'KEYS' to improving their SEO” we tell them, "is to use keywords correctly.” Here are 10 tips to help you unlock the keyword puzzle:
1: When setting up your website, make sure you have descriptive content on your home page that will be recognized by search engines. This means using words and ALSO phrases that pertain to your particular service or product.
2: A little research could be the KEY! Make a list of words and phrases that describe your service or product. Now go to your competitor’s site or a comparable service present online and see how they are or aren't utilizing keywords. Looking at comparable sites (if designed wisely!) is a great way to see if you're missing an important phrase or keyword.
3: Do a bit of research about how your customers or users might describe your service or product. You might be surprised that your definition and theirs contain different descriptions AND different keywords or phrases you may want to incorporate.
4: DON'T use slang or "industry" terms unless you provide an industry service or product. Use keywords that the general public would likely be using to find you.
5: If your service or product is contained to a "location," make sure that location is stated somewhere on your home page. We all hate when we pull up a service thinking it's local and it's halfway across the country. If your service is national or international... well, you should state that too!
I had the privilege of attending the Thinking Creatively conference at Kean University with our amazing design team last Friday. It was a great experience, and no, it wasn't because I had a day away from the office.