I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
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United Hospice of Rockland: Facebook, Timely Matters; E-Newsletter, Twitter -
Nyack Hospital: To Your Health E-Newsletter -
Nyack Hospital: Redefining Surgery Event Eblast -
Ulrich: E-Newsletter -
Africa Project; United Rockland of Hospice: E-vite & Facebook Cause Page
Our solution:
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Upcoming classes given by Ann Byne
social
Social media is becoming an integral part of an organization’s overall communication strategy. Using cost effective social media outlets such as Facebook and Twitter, we help our client’s create an interactive relationship with their audience. This dialogue creates previously untapped opportunities. When creating social media programs for our clients, we ensure that the client’s message remains consistent and is a natural extension of their established brand.
