I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
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Nyack Hospital Foundation: Campaign Marketing Materials -
Nyack Hospital: Blow Away Breast Cancer 2011 -
Holt Construction: The Other Side of Holt Brochure -
Villa Marie Claire Hospice: Campaign Brochure -
Holy Name Health Care Foundation: Founders Circle, Stewardship Report Marketing Materials -
The Hollows at Blue Hill: Brochure -
Town of Clarkstown: Greening Postcard -
Hudson Valley Federal Credit Union: The Big Picture Book -
Nyack Hospital Foundation: Autumn in New York Save The Date -
Dominican College: Alumni Reunion Invitation -
United Hospice of Rockland: Taste of Africa Invitation -
Orange & Rockland Utilities: Lighten Up Program Sales Kit -
Town of Clarkstown: Re-branded Marketing Materials -
Dominican College: Capital Campaign -
Catholic Charities | Archdiocese of New York: 2008 Annual Report -
Catholic Charities | Archdiocese of New York: 2009 Annual Report -
VNA of Hudson Valley: 2006 Annual Report -
Dominican College: 2009/2010 Annual Report -
La Casa de Don Pedro: 2002 Annual Report -
Dominican College: 2010/2011 Annual Report -
The Byne Group: Holiday Card & Video
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We collaborate with clients to identify their audience, define the marketing challenges, and determine the appropriate vehicles for their message. We believe in creating relevant brand experiences, which allow our clients to differentiate themselves in the marketplace. Because research and strategic analysis are the foundation of our creative solutions, our clients are able to meet their marketing objectives while successfully engaging their audience.
