I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
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Nyack Hospital: Redefining Campaign 2011 -
Nyack Hospital: 2010 Service Line Print Campaign -
Orange & Rockland; Willdan: 2011 Lighten Up Print Campaign -
United Hospice of Rockland: Myth & Fact TV Campaign -
United Hospice of Rockland: 2010/2011 Myth & Fact Print Campaign -
Nyack Hospital: “Get to Know the Doctors” Print Campaign -
VNA of Hudson Valley: 2011 Print Campaign
Our philosophy:
Make the
complex
simple.
Upcoming classes given by Ann Byne
advertising
The growing number of media platforms enables consumers to vary their media consumption more than ever before. While this creates multiple opportunities to reach the desired audience, it is far more challenging to cut through the noise and be heard. Our philosophy is to identify the core idea and craft a powerful message delivered with clarity and simplicity. In a world of information overload, a simple, clear, and concise message will resonate the loudest.
