I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
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United Hospice of Rockland: Myth & Fact TV Campaign -
Dominican College: Capital Campaign -
Dominican College: Alumni Reunion Invitation -
Palisades Federal Credit Union: Logo -
The Hollows at Blue Hill: Brochure -
SYNC | Seek Your Natural Calling: Logo -
Nyack Hospital Foundation: Autumn in New York Save The Date -
United Hospice of Rockland: 2010/2011 Myth & Fact Print Campaign -
Town of Clarkstown: Re-branded Marketing Materials -
Catholic Charities | Archdiocese of New York: 2009 Annual Report -
Nyack Hospital Foundation: Campaign Marketing Materials -
Dominican College: 2009/2010 Annual Report -
Deja Vu Salon & Spa: Website -
Ulrich: E-Newsletter -
RTC Institute: Logo and Business Cards
Meet The Team
Upcoming classes given by Ann Byne
our work
branding
The drive for creative excellence is evident in everything we do. From brand development to creative execution, we incorporate our philosophy of “make the complex simple”. Our research and analytical disciplines ensure that our team’s creative solutions meet the client’s goals in a powerful and consistent manner. In a media cluttered world, we deliver effective, visually appealing marketing solutions with simplicity and clarity.
advertising
The growing number of media platforms enables consumers to vary their media consumption more than ever before. While this creates multiple opportunities to reach the desired audience, it is far more challenging to cut through the noise and be heard. Our philosophy is to identify the core idea and craft a powerful message delivered with clarity and simplicity. In a world of information overload, a simple, clear, and concise message will resonate the loudest.
websites
Digital Marketing, in all forms is a continually evolving medium. Websites are the electronic gateway into an organization. In the past, websites and newsletters were one-directional and static. Today, in order to be successful, they must be interactive, engaging and easy to navigate. At The Byne Group, we pride ourselves on staying on the cutting edge of technology and trends to create compelling websites, e-newsletters, and other digital communications that not only deliver information, but create, foster, and develop relationships.
social
Social media is becoming an integral part of an organization’s overall communication strategy. Using cost effective social media outlets such as Facebook and Twitter, we help our client’s create an interactive relationship with their audience. This dialogue creates previously untapped opportunities. When creating social media programs for our clients, we ensure that the client’s message remains consistent and is a natural extension of their established brand.
marketing
We collaborate with clients to identify their audience, define the marketing challenges, and determine the appropriate vehicles for their message. We believe in creating relevant brand experiences, which allow our clients to differentiate themselves in the marketplace. Because research and strategic analysis are the foundation of our creative solutions, our clients are able to meet their marketing objectives while successfully engaging their audience.
public relations
At The Byne Group we understand the need to have effective public relations efforts that work within each client’s unique marketing programs. We believe traditional media, social media and public relations can and should work together to strategically lift our clients and their brands into the forefront while creating positive relationships with their audience. While it is essential to promote and share information about your organization, it is equally important to manage and be aware of what is being said about your organization by others. Combining online reputation management into your public relations program helps to monitor, address or mitigate what is being said about your organization in the online world.
strategic analysis
Our qualitative and quantitative strategic analysis capabilities are custom designed to meet your organization’s specific needs and budget. Our methodologies include communications audits, market research interviews, and on and off-line surveys. Together we assess the current perception of your audience and determine the appropriate programs to reinforce or correct the perception and message in order to meet your goals.
