I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
got talent?
Although we may not be hiring at the moment, we are always interested in learning about talented designers. If you like what you see here, send us your resume and portfolio ( info@thebynegroup.com) and we’ll keep it on file. When we have an opening, either full time or freelance, that we believe is a good fit with your skills, we’ll give you a call.
