I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
The Byne Group
is a creativley driven
strategic branding,
advertising and web
firm that connects
organizations to
their audiences.
Upcoming classes given by Ann Byne
You need the experience and drive of The Byne Group. We provide our clients with an integrated approach of innovative marketing solutions across multiple mediums and disciplines – digital, advertising, design, social media, and branding. Our “one stop shop” approach allows us to provide a wide range of evolving solutions that build a superior brand-to-customer relationship that yields tangible results and respects your budget. Our research driven strategic approach to the creative process enables us to create and deliver successful campaigns that consistently meet our clients’ communications objectives.
contact us
the byne group
montebello park
75 montebello rd
suffern, ny 10901
t: 845.369.0945
f: 845.369.0946
e: info@thebynegroup
