Listening

Listening is Hard Work

Have you ever sat in on a meeting, rehash it moments later with others who were present and discover that none of you left with the same message? I know I have. Communication is such a tricky thing. We are so busy thinking about what our response will be that we barely digest the information just shared. Listening well means letting go of what's on your mind and being present in the conversation, not an easy task for most of us.

Syndicate content

happenings + tidbits

Awards

33rd Annual Telly Awards

Silver Telly Winer
United Hospice of Rockland
"Myth & Fact" Campaign

read more

The Team

Meet The Byne Group team here and find out what we’re up to when we aren’t working on brilliant ideas at the office!
read more

Freshly Squeezed E-News

Sign Up Here for our E-Newsletter Freshly Squeezed for the latest inside information on marketing topics for business

click here

blog

May 15, 2012
Marketing 101 : How to Tell Stories That Resonate

I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.

Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...

social