I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
tag cloud
Web 2.0
new ideas
effective marketing
Non Profit Center
Freshly Squeezed
giving back
QR Codes
digital
community
reputation management
making our own luck
2012
Listening
Keywords
How remarkable women lead
internship
taking risks
marketing tools
MadMen
story telling
Texting
Camp Venture
Collecting
profitability
Walt Disney
brand personality
SEO
Web 1.0
graphic design
Building Relationships
Text Messaging
pinterest
Power of Co-creation
ecampaigns
tight budget
Colege Marketing
Thanksgiving
google alerts
subaru
United Way
companies with a purpose
donation studies
marketing success
Mobile Phones
Gen Y's
your audience
emotional connection
Ann Byne
Ethics in Graphic Design
earning serendipity
Breast Cancer Awareness
Babyface Interactive
outbound marketing
making the connection
the byneg group
leadership coach
Non-Profits
advertising
daydreaming
tradigital marketing
email marketing
pin
glenn llopis
donors
Colleges
Photoshop
Ad Age
Job vs. Having a Career
understanding your audience
commercials
be creative
business resolution
non-profit
under promise
GM
over deliver
business success
compelling story
arts organizations
International Listening Association
Causes
marketing to women
lunch and learn
reaching new clients
MadWoman
Nostalgic Marketing
creativity
United Hospice of Rockland
1950s
Howard Greenstein
photo shoot
taking ownership
Twitter
secret to turning consumers green
Simmons Leadership Conference
navigation
assumptions
non-profit marketing
digital marketing
christine casey
contest
Nyack Hospital Breast Center
calmness in the workplace
E-newsletter
loyal customers
websites
circular vision
Harvard Business Review
brands
think outside the box
gandhi
Ann
Website Design
technorati
Pages
philanthropy
network for good
Nyack Hospital
perfection
Mammogram
for-profit
woman and careers
volkswagen super bowl ad
Melissa Behrens Art Director
traditional marketing
Groups
ambient awareness
seminar on social media
Chiquita Banana
brand loyalty
serendipity
books on sales
blogger
direct marketing
First Impressions
new year's resolution
Clients
AT&T
backtype
Social Media
marketing
melissa behrens lipovsky
Awards
Web 3.0
target marketing
reducing cost
boardtracker
healthy goals
Powerful Purpose
Luvs Diapers
stickers
jocelyn k. glei
Eileen MacAvery Kane
coincidences
good card
John Scilipote
entrepeunerial
Anthony Fasano
fundraising
Milennials
youtube
Shelly Banjo
Dana Tandoi
Tip
Branding
Melissa Behrens
PR
events
Covenant House
The Byne Group
Garrison Keillor
research on daydreaming
American Academy of Pediatrics
Leo Burnett
Client Experience. Strategic Analysis
Amanda Holt
ecomic downturn
motivating clients
Guilt marketing
customer service
Co-creation
change
seminars on marketing
progressive employers
inspire
Foursquare
The Harbrooke Group
budgets
vince lombardi
the byne group. keep it simple
seminars on social media
Amy Stern
guilt advertising
fresh ideas
stories
networking
Summer Safety
SPCA Westchester
enewsletters
inbound marketing
Linkedin
branding segments
good business
27 Powers of Persuasion
search engines
connecting with donors
Facebook
suny purchase
google chrome
Flickr
pinboard
Website
FYI
Nonprofit
search engine optimization
Pace University
marketing in a recession
heifer international
Dr. Pepper
eblasts
open mind





