"Spring is the time of plans and projects." –Leo Tolstoy
Feeling unproductive? We’ve all been shut in doors way too long, but spring weather is right around the corner. All I need to do is look at my barren garden with tiny crocuses making their way out of the snow and I feel inspired to plan my next garden project.
Finding work inspiration, now that’s a little tougher. So when I received my March Harvard Business Review with the bold type "Advertising That Works" on the cover I settled in for a good read and hopefully some inspiration. What I took away from it, simply put is "it’s not about us;" "it’s about them," and stop boring "us."
"To win consumers attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them." –Jeffrey Rayport
Hey spring is all about freshness so why not look for fresh and fun ways to share your marketing message? Be inspired by what the big guys are doing. Just think about the ad campaigns you remember and why. One of my current favorites is "Wonderful Pistachios, Just Keep Crackin!" It’s funny and you actually remember what their advertising. They began by using celebrities, which was fun, and won my heart when they included YouTube’s infamous badass Honey Badger on their online campaign (a character favorite of the entire Byne Group). Click here to watch the commercial. So be inspired and get crackin!
What spring fling are you planning?
I had the privilege of attending the Thinking Creatively conference at Kean University with our amazing design team last Friday. It was a great experience, and no, it wasn't because I had a day away from the office.