commercials

Do Bad Ads Have Anything In Common?

To quote Leo Tolstoy, "All happy families resemble one another, each unhappy family is unhappy it its own way." To prove my point, consider some very recent ads.

First up is what I like to call “Gutless Guys and The Women Who Berate Them.” Last night while my husband and I were watching TV a commercial for AT&T came on. You know the one where a timid looking guy pops his head into what appears to be a greenhouse (hey, who doesn’t have one of those in their backyard). As his wife is watering a plant he shares that he signed the family up for some sort of unlimited texting plan. The wife then goes crazy, seething disgust for the poor guy.

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May 15, 2012
Marketing 101 : How to Tell Stories That Resonate

I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.

Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...

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