I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
tag cloud
MadWoman
Harvard Business Review
compelling story
Powerful Purpose
leadership coach
United Hospice of Rockland
networking
Co-creation
How remarkable women lead
guilt advertising
taking ownership
making the connection
Garrison Keillor
Amanda Holt
christine casey
email marketing
Guilt marketing
Anthony Fasano
Photoshop
technorati
SEO
Summer Safety
American Academy of Pediatrics
reputation management
suny purchase
Linkedin
marketing to women
FYI
branding segments
Melissa Behrens
Building Relationships
Melissa Behrens Art Director
loyal customers
pin
pinterest
vince lombardi
the byne group. keep it simple
seminar on social media
serendipity
under promise
Mobile Phones
earning serendipity
good card
photo shoot
business resolution
Listening
healthy goals
google chrome
commercials
QR Codes
making our own luck
giving back
fundraising
marketing
Camp Venture
Collecting
marketing in a recession
Mammogram
1950s
arts organizations
understanding your audience
Babyface Interactive
websites
be creative
inspire
budgets
donation studies
enewsletters
Social Media
backtype
Covenant House
Ann Byne
ambient awareness
Pace University
2012
youtube
volkswagen super bowl ad
non-profit
Tip
coincidences
International Listening Association
glenn llopis
Causes
traditional marketing
brands
blogger
PR
GM
Walt Disney
SPCA Westchester
seminars on social media
Shelly Banjo
woman and careers
stories
heifer international
research on daydreaming
your audience
United Way
inbound marketing
Gen Y's
Ethics in Graphic Design
Text Messaging
change
calmness in the workplace
Leo Burnett
Flickr
new ideas
connecting with donors
Ad Age
Nyack Hospital
pinboard
eblasts
Chiquita Banana
daydreaming
emotional connection
Breast Cancer Awareness
graphic design
tradigital marketing
business success
The Byne Group
stickers
Website
First Impressions
tight budget
melissa behrens lipovsky
Pages
Milennials
Nyack Hospital Breast Center
Colleges
Eileen MacAvery Kane
Clients
entrepeunerial
philanthropy
good business
community
non-profit marketing
AT&T
contest
E-newsletter
google alerts
companies with a purpose
circular vision
Power of Co-creation
outbound marketing
Web 1.0
search engine optimization
digital
Nonprofit
search engines
Simmons Leadership Conference
Web 3.0
donors
think outside the box
digital marketing
Colege Marketing
Foursquare
seminars on marketing
Website Design
Texting
effective marketing
Non Profit Center
Ann
creativity
Non-Profits
Dana Tandoi
assumptions
Luvs Diapers
internship
direct marketing
John Scilipote
story telling
customer service
over deliver
taking risks
brand loyalty
navigation
ecampaigns
Web 2.0
for-profit
Job vs. Having a Career
Nostalgic Marketing
Client Experience. Strategic Analysis
advertising
marketing success
Freshly Squeezed
Dr. Pepper
events
Groups
the byneg group
The Harbrooke Group
Howard Greenstein
Awards
boardtracker
lunch and learn
target marketing
network for good
ecomic downturn
motivating clients
MadMen
reducing cost
marketing tools
Branding
27 Powers of Persuasion
Amy Stern
new year's resolution
Twitter
fresh ideas
Thanksgiving
perfection
books on sales
subaru
reaching new clients
progressive employers
gandhi
Keywords
profitability
brand personality
open mind
Facebook
jocelyn k. glei
secret to turning consumers green





