commercials

Do Bad Ads Have Anything In Common?

To quote Leo Tolstoy, "All happy families resemble one another, each unhappy family is unhappy it its own way." To prove my point, consider some very recent ads.

First up is what I like to call “Gutless Guys and The Women Who Berate Them.” Last night while my husband and I were watching TV a commercial for AT&T came on. You know the one where a timid looking guy pops his head into what appears to be a greenhouse (hey, who doesn’t have one of those in their backyard). As his wife is watering a plant he shares that he signed the family up for some sort of unlimited texting plan. The wife then goes crazy, seething disgust for the poor guy.

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Awards

29th Annual Healthcare Advertising Awards
The Byne Group has won two awards in the 29th Annual  Healthcare Advertising Awards.

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Meet The Byne Group team here and find out what we’re up to when we aren’t working on brilliant ideas at the office!
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May 1, 2013
Good Campaigns Make You Think, But Great Campaigns Make You Feel

I had the privilege of attending the Thinking Creatively conference at Kean University with our amazing design team last Friday. It was a great experience, and no, it wasn't because I had a day away from the office.

It was because it was a day for us to learn from all the great speakers how to do what we do, but even better. With the deadlines and responsibilities on our plates each day, it would be far easier to say we don't have the time to take an entire day to stop everything we're doing and go to a conference on thinking creatively. But that's one of the qualities...

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