I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
VNA of Hudson Valley
Identity Branding System
Upcoming classes given by Ann Byne
challenge + solution
VNA of Hudson Valley
challenge:
VNA of Hudson Valley, an association consisting of four separate organizations, needed an overall branding strategy that gave each affiliate a related, yet stand-alone, visual identity.
solution:
After strategic analysis, which included extensive internal interviews and focus groups, The Byne Group created a brand which united each sub-brand within a single visual identity, yet allowed each affiliate to speak uniquely to their audiences.
VNA of Hudson Valley was so satisfied with the re-branding of the association that The Byne Group was asked to create a new website for the organization and collateral marketing materials for each affiliate and their individual programs.
“We employed The Byne Group to oversee the re-branding for our family of services. Coupling strategic analysis and research, they created distinct images that reflects our sense of family.”
-Lauren Malone
VP of Development,
VNA of Hudson Valley
