United Hospice of Rockland
New Website & Integrated Campaign

Upcoming classes given by Ann Byne

Telly Award Winner

challenge + solution

United Hospice of Rockland

challenge: 

When The Byne Group first met with United Hospice of Rockland County (UHR), they were facing several significant challenges, most importantly were the negative misconceptions that surround hospice care. In order to align them more with their brand promise, we determined UHR needed a warmer, more appealing look that would encourage people to contact them.

solution: 

The Byne Group began our work with a research project to uncover the most prevalent myths associated with hospice care. The information we gathered established the foundation for an emotion-driven, multidiscipline campaign that included print, television, web, digital and the introduction of social media, a completely new arena for UHR.

A thoroughly saturated media plan was implemented and in the first three months following its launch, our campaign for United Hospice of Rockland County showed amazing results. Visits to the website increased by 34%. There has since been a 133% increase in page views and pages viewed per visit have increased by 73%. The average time spent on the site has increased by 64%. The number of patient inquiries increased as well as the overall census.  Additionally, in less than one year, UHR’s Facebook page has recorded more than 1500 fans.

This multi-media campaign has dramatically increased UHR’s visibility in the community as well as educating the community about Hospice services. This one felt really good.

“The Byne Group is terrific. Each member of the team is easy to work with, talented and creative. In working with us, they have a client who has had great difficulty articulating what we want but can easily share want we don't want. Their ability to listen always results In just the right strategy for us.”

-Amy Stern
Executive Director,
United Hospice of Rockland

happenings + tidbits

Awards

29th Annual Healthcare Advertising Awards
The Byne Group has won two awards in the 29th Annual  Healthcare Advertising Awards.

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The Team

Meet The Byne Group team here and find out what we’re up to when we aren’t working on brilliant ideas at the office!
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blog

May 1, 2013
Good Campaigns Make You Think, But Great Campaigns Make You Feel

I had the privilege of attending the Thinking Creatively conference at Kean University with our amazing design team last Friday. It was a great experience, and no, it wasn't because I had a day away from the office.

It was because it was a day for us to learn from all the great speakers how to do what we do, but even better. With the deadlines and responsibilities on our plates each day, it would be far easier to say we don't have the time to take an entire day to stop everything we're doing and go to a conference on thinking creatively. But that's one of the qualities...

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