RTC Institute
Logo, Branding & Website Re-design

Upcoming classes given by Ann Byne

Telly Award Winner

challenge + solution

RTC Institute

challenge: 

The mission of the Institute is to link the schools, the home and the community. The RTC Institute had grown and changed in a variety of ways since its inception. With the number and type of services offered evolving, information about these changes needed to be clearly communicated to their audience. It was time to completely reassess their brand identity. Their website had grown organically and it was no longer effective.  Major consideration: Evolve the brand identity to reflect the future goals of the organization without abandoning the past and present.

solution: 

We recommended beginning by creating a strategic questionnaire. By garnering opinions from their diverse community and analyzing them we clearly understood the direction the organization needed to take. The name focus changed to “Institute” and their iconic bird in flight was used as a launching point to create an updated logo. A new, engaging, user friendly website was created. Easy to navigate, it reflects the beloved spirit of the organization and its encompassing offerings. An important element of social interactivity was also added and the site has a streamlined interface, which can be easily managed in-house.

“The Byne Group has been fun to work with yet very results oriented. As we started the process together, we had lots of input and no real idea of the end product. How pleased we were to see the energy as we presented the final images to our internal team and policy board. Thanks to The Byne Group’s research and vision the RTC Institute website has a clear and distinctive brand and image. We have a sense of identity that is very exciting.”

-Debra J. Thomas, Ph.D.
Executive Director,
RTC Institute

happenings + tidbits

Awards

29th Annual Healthcare Advertising Awards
The Byne Group has won two awards in the 29th Annual  Healthcare Advertising Awards.

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Meet The Byne Group team here and find out what we’re up to when we aren’t working on brilliant ideas at the office!
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blog

May 1, 2013
Good Campaigns Make You Think, But Great Campaigns Make You Feel

I had the privilege of attending the Thinking Creatively conference at Kean University with our amazing design team last Friday. It was a great experience, and no, it wasn't because I had a day away from the office.

It was because it was a day for us to learn from all the great speakers how to do what we do, but even better. With the deadlines and responsibilities on our plates each day, it would be far easier to say we don't have the time to take an entire day to stop everything we're doing and go to a conference on thinking creatively. But that's one of the qualities...

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