I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
RTC Institute
Logo, Branding & Website Re-design
Upcoming classes given by Ann Byne
challenge + solution
RTC Institute
challenge:
The mission of the Institute is to link the schools, the home and the community. The RTC Institute had grown and changed in a variety of ways since its inception. With the number and type of services offered evolving, information about these changes needed to be clearly communicated to their audience. It was time to completely reassess their brand identity. Their website had grown organically and it was no longer effective. Major consideration: Evolve the brand identity to reflect the future goals of the organization without abandoning the past and present.
solution:
We recommended beginning by creating a strategic questionnaire. By garnering opinions from their diverse community and analyzing them we clearly understood the direction the organization needed to take. The name focus changed to “Institute” and their iconic bird in flight was used as a launching point to create an updated logo. A new, engaging, user friendly website was created. Easy to navigate, it reflects the beloved spirit of the organization and its encompassing offerings. An important element of social interactivity was also added and the site has a streamlined interface, which can be easily managed in-house.
“The Byne Group has been fun to work with yet very results oriented. As we started the process together, we had lots of input and no real idea of the end product. How pleased we were to see the energy as we presented the final images to our internal team and policy board. Thanks to The Byne Group’s research and vision the RTC Institute website has a clear and distinctive brand and image. We have a sense of identity that is very exciting.”
-Debra J. Thomas, Ph.D.
Executive Director,
RTC Institute
