I know you’ve heard the buzz about Pinterest, so what is it really all about?
Pinterest is a virtual pinboard where you can tell a visual story about anything you want. You’re able to organize and share things you find while perusing the web. You can also browse others’ pinboards and discover new new things and get inspired!
Here at The Byne Group we were definitely inspired! We created an account on Pinterest [pinterest.com/thebynegroup] and here we thought we’d let others discover and get to know the people that make up our “group.” We each have our own boards where we “pin” things that we’ve found inspiring or shows a little bit...
Orange & Rockland Utilities
Small Business Energy Efficiency Program
Upcoming classes given by Ann Byne
challenge + solution
Orange & Rockland Utilities
challenge:
O&R’s “Small Business Energy Efficiency Program” was an idea that would benefit many businesses in the area. The challenge was, nobody knew about it and they had only one year to sign up enough people to get it off the ground.
solution:
The Byne Group gave the program a name— “Lighten Up”—with the tagline “Big savings for small business.” This bold statement immediately highlighted the benefit to the business owner. A microsite was created that related to the campaign, lightenupnow.com which was was easy to remember and required no complicated navigation.
The “Lighten Up” campaign has become very well known throughout the community and to date, the microsite has had 10,879 page views. By photographing recognizable figures throughout the community who were participants in the program—and highlighting the amount of money they saved as a result—the program gained enough recognition to not only get the program off the ground, but to give the sales team the viable leads they needed to keep the program going.
“After interviewing multiple creative agencies--some with decades of experience working with utilities and other energy companies--I thought I’d have an easier time capturing a unicorn than finding a creative partner who could make energy efficiency interesting to our customer base. Then I met with the Byne Group. They listened actively, asked the right questions, went to work and delivered a set of marketing concepts, strategies and messages that were creative, fresh and ultimately effective. Simply put, they do outstanding work and they’re a pleasure to work with."
-Ryan Southard
Program Manager,
Willdan Energy Solutions
