I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
Holy Name Health Care Foundation
Integrated Branding
Upcoming classes given by Ann Byne
challenge + solution
Holy Name Health Care Foundation
challenge:
The Holy Name Health Care Foundation ensures Holy Name Medical Center continues its mission of excellence in quality and compassionate healthcare through programs and services offered to their community. They needed to bring the external face of the Foundation into alignment with the important work they accomplish. The brand for the Foundation started to meld into the Hospital’s imagery and they needed to reflect a distinct image while staying true to the brand. Major consideration: Marketing materials had not been updated for years and no cohesiveness existed.
solution:
We strived to formed a strong emotional connection to potential and current donors with clean design using warm, poignant photography with a more corporate edge.
Our design was rooted in clear marketing objectives and resulted in a more professional and consistent presence for the Foundation. They are using these materials to position themselves successfully in their community. The Founders Circle Brochure received a Graphic Design Certificate for Excellence from The Art Directors Club of New Jersey.
“Creative agencies are easy to find, but what sets The Byne Group apart from the rest is simple - knowledge, experience and strategy. They understand the field of nonprofit health care; know its unique challenges; and works tirelessly to please under the tightest of deadlines. They offer more services than I need, so I know I can grow with them. They have really become an extension of our staff.”
-Julie Kwon
Director, Philanthropy & Communications,
Holy Name Health Care Foundation
