I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
Holt Construction
The Other Side of Holt | Mailer/Brochure
Upcoming classes given by Ann Byne
challenge + solution
Holt Construction
challenge:
Surprising a weary audience isn’t easy but that was The Byne Group’s assignment from the folks at Holt Construction, a firm that has been in business for over 90 years. The Byne Group was hired to create a marketing piece that would show a more personal side to the executives at Holt Construction.
solution:
Six executives from Holt shared their business philosophy as well as their diverse outside interests, allowing people to connect with the team on a personal level. Designed small enough to fit in a suit jacket pocket for a meeting hand out, an envelope was also created for direct mailing.
Calls came in immediately after clients started receiving the brochure and haven’t stopped yet. The employees loved it as well and the firm is considering bringing the concept on line as part of a social media campaign.
“This piece has really allowed us to have great conversations with long time clients as well as help us open doors and connect with potential clients. The whole Byne Group made the process painless and fun, they really know their stuff.”
-Jack Holt
CEO,
Holt Construction
