Holt Construction
The Other Side of Holt | Mailer/Brochure

Upcoming classes given by Ann Byne

Telly Award Winner

challenge + solution

Holt Construction

challenge: 

Surprising a weary audience isn’t easy but that was The Byne Group’s assignment from the folks at Holt Construction, a firm that has been in business for over 90 years.  The Byne Group was hired to create a marketing piece that would show a more personal side to the executives at Holt Construction.

solution: 

Six executives from Holt shared their business philosophy as well as their diverse outside interests, allowing people to connect with the team on a personal level. Designed small enough to fit in a suit jacket pocket for a meeting hand out, an envelope was also created for direct mailing.

Calls came in immediately after clients started receiving the brochure and haven’t stopped yet. The employees loved it as well and the firm is considering bringing the concept on line as part of a social media campaign.

“This piece has really allowed us to have great conversations with long time clients as well as help us open doors and connect with potential clients. The whole Byne Group made the process painless and fun, they really know their stuff.”

-Jack Holt
CEO,
Holt Construction

happenings + tidbits

Awards

29th Annual Healthcare Advertising Awards
The Byne Group has won two awards in the 29th Annual  Healthcare Advertising Awards.

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The Team

Meet The Byne Group team here and find out what we’re up to when we aren’t working on brilliant ideas at the office!
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blog

May 1, 2013
Good Campaigns Make You Think, But Great Campaigns Make You Feel

I had the privilege of attending the Thinking Creatively conference at Kean University with our amazing design team last Friday. It was a great experience, and no, it wasn't because I had a day away from the office.

It was because it was a day for us to learn from all the great speakers how to do what we do, but even better. With the deadlines and responsibilities on our plates each day, it would be far easier to say we don't have the time to take an entire day to stop everything we're doing and go to a conference on thinking creatively. But that's one of the qualities...

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