I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
Dominican College
2010-2011 Annual Report
Upcoming classes given by Ann Byne
challenge + solution
Dominican College
challenge:
Dominican College is a private liberal arts college which fosters the relationship between its students and faculty through small personal classes. We were asked to create the 2010-2011 Annual Report utilizing a theme that focused on the College’s steady rate of growth in recent years and the pride felt because of it.
solution:
We chose the theme “Creating Futures for Students, Alumni and Community” to tell the story of its successful past year. The theme is re-enforced in each section using strong pull out quotes from the text. The design grid is architectural in feel to reflect the College’s recently completed expansion project, which included new construction and additions to existing buildings. Finally, we tied together the report’s theme, with the prominent Dominican College colors of blue and beige with a splash of full-color photos.
