I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
Catholic Community Services of Rockland Website
CMS Website Design and Production
Upcoming classes given by Ann Byne
challenge + solution
Catholic Community Services of Rockland Website
challenge:
Catholic Community Services of Rockland is a non-profit organization affiliated with the Archdiocese of New York. They provide social programs such as a food pantry, immigration services, and emergency financial help to the Rockland community and beyond.
The issue CCSR was facing was twofold. They had an outdated identity and no web presence. Working with CCSR we developed a new logo and color palette that represents the brand while highlighting Rockland County and CCSR’s affiliation with the Archdiocese.
solution:
We created a website for CCSR that is engaging and interactive. It illustrates the vibrancy of the services, allows donors to contribute through Pay Pal online, and highlights their "Stories of Hope" which shows their audience exactly how the money and food they’ve donated helps those in need from within their own community.
Visit the Catholic Community Services of Rockland website today at www.ccsrockland.org.
“It has been such a pleasure and great experience working with The Byne Group and the feedback has been great... clear, engaging, so easy to navigate!”
–Martha Robles
Executive Director,
Catholic Community Services of Rockland
