I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
I know you’ve heard the buzz about Pinterest, so what is it really all about?
Pinterest is a virtual pinboard where you can tell a visual story about anything you want. You’re able to organize and share things you find while perusing the web. You can also browse others’ pinboards and discover new new things and get inspired!
Here at The Byne Group we were definitely inspired! We created an account on Pinterest [pinterest.com/thebynegroup] and here we thought we’d let others discover and get to know the people that make up our “group.” We each have our own boards where we “pin” things that we’ve found inspiring or shows a little bit about ourselves.
Pinterest suggests using your boards to: Decorate Your Home, Plan A Wedding, Your Style or Save Your Recipes
For me personally I have boards for: Entertaining, For The Home and Gardening to name a few [pinterst.com/melissalipovsky]
So, you ask? “How could I use this for my company or non-profit?” In the article, “Steal These 42 Creative Pinterest Ideas For Non-Profits,” Avi Kaplan gives some great ideas. For example:
If You Are A Foundation
:: pin images from your grantees’ projects
:: collect images that demonstrate the problems you are trying to solve.
If You Are A Hospital
:: build a board of images modeling healthy foods
:: curate a board of quick, easy to learn exercises
:: pin images from medical journals and magazines highlighting the research your medical teams are working on
There are so many more creative ideas to showcase your company or non-profit. Read the complete article here>
Happy Pinning! And check back to our blog for more articles to come about Pinterest and how you could use it for good.
(source: http://www.frogloop.com/care2blog/2012/1/13/steal-these-42-creative-pinterest-ideas-for-nonprofits.html)
