When it comes to marketing it’s not how loud you shout it’s how well you make the connection.
I’m spending a week helping out with my 3 year and 3 month old grandkids and I realize the same is true in influencing people in our personal lives. I forgot the morning fights I had when my kids were 3, you know waking them up, what they will or won’t wear to school, how full the cereal bowl has to be, etc. It would be easy to shout and demand they do what I want but to what end. In a book about parenting to inspire values titled, Children Learn What They Live, the focus is the way things are said. If you shout one day how much louder will you need to shout the next to be heard. Any of us who have raised children know eventually they will tune us out completely. The ideal way, listen and understand the motives for the behavior and gently but clearly motivate.
Motivating clients is very much the same. First you have to understand your marketplace and find meaningful connections. Next you need to be consistent in your message. And last remember we live in a media cluttered world, delivering communications with simplicity and clarity makes all the difference.
–Ann Byne, Principal, The Byne Group