Jennifer Zapf, Art Director, The Byne Group's blog

Web Tips 101 : The Importance of a Little Analysis

If you’ve attended any of The Byne Group’s seminars, you’ve probably seen
the following formula:

Promise + Experience = Your Brand

Get over your fear of social media already!

You hear it all the time— "You NEED to use social media in your marketing mix," but it's just one more thing to do in your already overwhelmed task list, right? Well my question is, what are you really afraid of?

We all say we are too busy, we say we don't understand it, but in truth, we are terrified of the responsibility and commitment. I mean, how can we stay interesting... forever?

Managing Your Reputation Online

It’s a subject that most likely concerned us all greatly in Junior High: Reputation Management.

It’s a big, virtual world out there and whether you like it or not, people are talking about you! The good news is, you can make sure it’s not all behind your back.

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33rd Annual Telly Awards

Silver Telly Winer
United Hospice of Rockland
"Myth & Fact" Campaign

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May 15, 2012
Marketing 101 : How to Tell Stories That Resonate

I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.

Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...

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