I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
tag cloud
google alerts
Job vs. Having a Career
E-newsletter
circular vision
Camp Venture
SEO
Groups
SPCA Westchester
arts organizations
assumptions
Website
Milennials
First Impressions
Photoshop
Web 3.0
Listening
traditional marketing
target marketing
boardtracker
brands
making our own luck
GM
seminars on social media
motivating clients
research on daydreaming
good business
the byneg group
healthy goals
making the connection
business resolution
vince lombardi
photo shoot
compelling story
customer service
reducing cost
seminar on social media
perfection
marketing
Mammogram
entrepeunerial
Website Design
The Harbrooke Group
Facebook
Causes
Non Profit Center
subaru
Tip
gandhi
over deliver
American Academy of Pediatrics
stickers
Eileen MacAvery Kane
Clients
ecampaigns
events
Powerful Purpose
Ann Byne
Linkedin
volkswagen super bowl ad
Nonprofit
pinboard
Ann
reputation management
search engine optimization
technorati
jocelyn k. glei
Text Messaging
giving back
graphic design
digital marketing
effective marketing
Nyack Hospital Breast Center
suny purchase
new year's resolution
network for good
QR Codes
Keywords
pin
FYI
Flickr
Building Relationships
Ethics in Graphic Design
The Byne Group
navigation
27 Powers of Persuasion
search engines
profitability
marketing tools
philanthropy
good card
PR
Collecting
reaching new clients
John Scilipote
coincidences
companies with a purpose
ambient awareness
books on sales
Branding
melissa behrens lipovsky
story telling
non-profit marketing
MadWoman
for-profit
fresh ideas
email marketing
community
Twitter
Amy Stern
ecomic downturn
enewsletters
Client Experience. Strategic Analysis
tight budget
glenn llopis
Nostalgic Marketing
under promise
Harvard Business Review
daydreaming
Dr. Pepper
Power of Co-creation
non-profit
business success
guilt advertising
new ideas
Non-Profits
Nyack Hospital
Colleges
Pace University
understanding your audience
Luvs Diapers
tradigital marketing
Garrison Keillor
taking risks
brand loyalty
christine casey
networking
internship
branding segments
MadMen
budgets
pinterest
advertising
serendipity
Walt Disney
calmness in the workplace
taking ownership
Gen Y's
blogger
change
lunch and learn
contest
Simmons Leadership Conference
secret to turning consumers green
seminars on marketing
outbound marketing
the byne group. keep it simple
Anthony Fasano
Foursquare
Amanda Holt
Web 2.0
brand personality
commercials
your audience
2012
digital
open mind
Leo Burnett
Colege Marketing
marketing in a recession
youtube
be creative
fundraising
donation studies
United Hospice of Rockland
marketing success
Freshly Squeezed
AT&T
United Way
woman and careers
Summer Safety
Mobile Phones
stories
progressive employers
inbound marketing
heifer international
Awards
loyal customers
Shelly Banjo
Co-creation
leadership coach
connecting with donors
direct marketing
Breast Cancer Awareness
International Listening Association
Pages
Guilt marketing
eblasts
donors
1950s
marketing to women
earning serendipity
backtype
Social Media
Melissa Behrens
Web 1.0
Thanksgiving
Texting
inspire
How remarkable women lead
Dana Tandoi
emotional connection
creativity
Howard Greenstein
google chrome
websites
Melissa Behrens Art Director
think outside the box
Ad Age
Chiquita Banana
Covenant House
Babyface Interactive








