At The Byne Group, it is important for us to stay on top of the trends, issues, threats and opportunities that effect the industries of our clients. With several healthcare clients, ranging from large hospitals to regional visiting nurses associations and hospice groups, we pride ourselves in staying on top of the news and bringing an understanding of current events into the work we produce.
As members of the Healthcare Professionals Public Relations and Marketing Society, we consistently attend symposiums and educational forums to maintain our status as knowledgeable marketers who also collaborate with strategic communications partners to bring the best possible end product to our customers.
Our principal, Ann Byne, recently attended the 2008 Healthcare Reform Summit in New York, hosted by an organization called the Executive Council. "The Executive Council is a dynamic, innovative forum for senior executives, their advisors and capital markets professionals to network in a highly collaborative and stimulating environment,"Ann said.
She continued, "The event was designed to provide healthcare leaders with insights into why and how healthcare reform is critical to our country and our businesses. The event focused on whether we can rely on our marketplace forces to address healthcare reform and the overall impact of reform on our academic health centers and medical schools, the Life Sciences community, small businesses and Wall Street.
It was a cutting edge session with powerful business and policy leaders from some of the world's most innovative healthcare institutions. Some of the speakers included Pamela Brier, President and CEO, Maimonides Medical Center, Dr. Ronald M. Davis, President of the American Medical Association and Mark Wagar, CEO & President, Empire BlueCross BlueShield.
Cathy Schoen, SVP, The Commonwealth Fund opened the conference with a fascinating discussion on "Bending the Curve: Options for Achieving Savings and Improving Value in US Health Spending." In this report prepared for The Commonwealth Fund Commission on a High Performance Health System, the authors examine 15 federal policy options that have the potential to lower health spending relataive to projected trends. The full report is available at www.commonwealthfund.org.
The interactive sessions covered topics high on the list of issues facing our US candidates. Everyone would agree that the current healthcare system is unsustainable. What is the best way to change the system? Full market-based? Governmental-run? Speakers touched on Universal Coverage, Rising Health Care Costs, Gaps in Quality Care as well as the roles played by state and federal government."
~Mary Ellen Hoffman
strategy/business development, The Byne Group