I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.
Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...
tag cloud
leadership coach
Melissa Behrens
reaching new clients
motivating clients
Walt Disney
GM
Pace University
boardtracker
story telling
Powerful Purpose
blogger
Power of Co-creation
pinboard
fundraising
Nyack Hospital
E-newsletter
International Listening Association
Website
Flickr
circular vision
subaru
Causes
new ideas
glenn llopis
brand personality
events
google alerts
network for good
Babyface Interactive
vince lombardi
business success
Website Design
marketing to women
ecomic downturn
Ann Byne
Web 2.0
The Byne Group
How remarkable women lead
giving back
Listening
Texting
Twitter
American Academy of Pediatrics
woman and careers
Web 3.0
entrepeunerial
email marketing
Colege Marketing
Nostalgic Marketing
stories
Keywords
the byneg group
target marketing
Breast Cancer Awareness
Building Relationships
understanding your audience
fresh ideas
ecampaigns
coincidences
internship
websites
profitability
Howard Greenstein
Chiquita Banana
your audience
for-profit
compelling story
Ethics in Graphic Design
Summer Safety
Nyack Hospital Breast Center
taking risks
digital marketing
Amanda Holt
Job vs. Having a Career
Foursquare
jocelyn k. glei
progressive employers
be creative
pin
earning serendipity
under promise
FYI
good card
advertising
MadMen
ambient awareness
Garrison Keillor
non-profit
Shelly Banjo
stickers
1950s
SEO
John Scilipote
Tip
lunch and learn
The Harbrooke Group
Collecting
graphic design
navigation
tradigital marketing
Milennials
customer service
philanthropy
youtube
Luvs Diapers
Harvard Business Review
2012
Mammogram
books on sales
Pages
good business
volkswagen super bowl ad
Dr. Pepper
Freshly Squeezed
technorati
Groups
Co-creation
search engine optimization
marketing in a recession
inbound marketing
donation studies
tight budget
MadWoman
enewsletters
traditional marketing
donors
Guilt marketing
Leo Burnett
Ad Age
inspire
change
Nonprofit
healthy goals
perfection
brands
non-profit marketing
gandhi
think outside the box
AT&T
daydreaming
taking ownership
google chrome
business resolution
arts organizations
Eileen MacAvery Kane
branding segments
SPCA Westchester
seminar on social media
seminars on social media
Awards
Social Media
calmness in the workplace
QR Codes
Dana Tandoi
Linkedin
marketing success
Non-Profits
companies with a purpose
First Impressions
27 Powers of Persuasion
brand loyalty
effective marketing
loyal customers
Simmons Leadership Conference
creativity
eblasts
networking
Thanksgiving
assumptions
open mind
Amy Stern
the byne group. keep it simple
Melissa Behrens Art Director
seminars on marketing
commercials
Mobile Phones
outbound marketing
reputation management
Clients
Photoshop
secret to turning consumers green
Anthony Fasano
making our own luck
photo shoot
marketing
emotional connection
Client Experience. Strategic Analysis
Text Messaging
Non Profit Center
United Way
Camp Venture
heifer international
PR
research on daydreaming
Branding
connecting with donors
over deliver
United Hospice of Rockland
melissa behrens lipovsky
digital
Ann
Web 1.0
new year's resolution
budgets
Colleges
pinterest
serendipity
marketing tools
Gen Y's
reducing cost
guilt advertising
direct marketing
backtype
contest
community
making the connection
Covenant House
suny purchase
christine casey
Facebook
search engines





