Amy Stern's blog

A Guest Post : Taking on Social Media – How One Non-Profit Took on the Challenge

Our Guest blogger and friend, Amy Stern, Director of United Hospice of Rockland shares her personal story.

On a fairly regular basis, Ann Byne, a member of our board of directors and principal of The Byne Group, encourages us to rethink how we are approaching our branding and marketing efforts. She suggested that we needed to start using social media to “get our name out there” as well as to develop and strengthen relationships with our supporters. My initial reaction was, “You’ve got to be kidding.” The resistance came from two areas of resistance: (1) This fifty-something was somewhat apprehensive about stepping into an area with which I was not familiar and (2) With everything we already had our plate, how would we make time for this? I’m sure many of you can sympathize.

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May 15, 2012
Marketing 101 : How to Tell Stories That Resonate

I’m a big fan of Garrison Keillor and his radio show “Prairie Home Companion.” What is it that makes his listeners so loyal? Ask any of his 19,370 fans on Facebook and I bet they will agree it’s his mastery of story telling.

Some of the smartest ad campaigns have learned this lesson well. What dad can’t relate to Subaru’s “Baby Driver,” a story about the moment their “baby” drives the first time. Another favorite is an ad where Mark asks his girlfriend for a second chance using Google Chrome. Talk about viral marketing, this ad has gotten over 408,000 hits on YouTube since it first ran on TV. (if you haven’t seen it take a look...

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