2012 archive

I just returned from day one of Advertising Week in NYC. I was pleasantly surprised how recharged I could get listening to some of the top creative and marketing minds talk passionately about an industry that I am so dedicated to. It’s easy to get lost in the day to day grind of your agency and your specific role in that agency and it’s nice to take a breather every once in a while, to get inspired and remember why you started in this crazy business to begin with. (Plus, a day in the city, minus children or my laptop never hurt). 

If you know The Byne Group, you know that we are all about the brand. Every lecture I attended today reiterated how important a brand is, to companies, to the talent in those companies and most importantly, to the consumer. Your brand is everything.  It’s why people like you, why they use your services or buy your product, and if you are lucky – it’s why they recommend you to their friends and family.  

What is so interesting about the world that we are living in now is there are so many other things to consider in order to successfully market a brand. Half of US adults now have a tablet or smart phone. Studies are showing that people notice messaging on these devices more often than when using their stationary or desktop computers. Consumers tend to use tablets more during off peak hours, before work or before bed – and are more likely at this time to focus on messaging about personal interests rather than work. People tend to use their smart phones for shorter periods of time – checking it quickly during down time without being able to explore much content in depth. Are you considering what mobile devices your audience is using and are you speaking to them accordingly? 

Hey everyone! Time has flown by here at The Byne Group. We have had such a wonderful experience as interns. Our most recent projects have been working on social media strategies and coming up with logos and ideas for a brand new frozen yogurt company!

Not only has it been fun and enjoyable, but we have learned so much from working with clients to understanding how to think and work in the world of advertising and marketing. We will take this interning experience and apply everything we have learned to our studies at Syracuse. We want to thank everyone at the Byne Group and we hope everyone has a great fall!

Thank you again, Byne Group!

XOXO,
P&R

Hey everyone! Hope you had a great 4th of July weekend! We are keeping busy at The Byne Group. Our newest monthly promotion called Borrow Our Interns has been really fun to work on. Creating different layouts and coming up with ways to get people to “like” The Byne Group’s Facebook page has been a great learning experience.

Additionally, we brainstormed different ways to promote different client’s fundraising events. Last week, we went to United Hospice of Rockland to help make bracelets for Choice Trust. Members of United Hospice of Rockland are traveling to T’zaneen South Africa in August to work side by side with Choice Trust’s health workers. The beaded bracelets will be sold to raise money for their organization. These bracelets are beautiful! If you are interested in purchasing one, please contact Mimi Hoffman [mhoffman@hospiceofrockland.org]!

Each week we continue to learn new skills related to design and marketing that show us what the world of advertising is all about.

We better get back to work!
P&R

Hey everyone! This is Rebecca and Pearl, The Byne Group’s newest summer 2012 interns! We are beyond excited to work with such a fabulous and creative group of people. We have been here for two weeks and have already worked and concepted on real projects for clients. The Byne Group has been more than welcoming and has so much to offer. Let us tell you about ourselves so you can get to know us better!
 
Hey everyone, my name is Pearl Berkowitz and I am from Suffern, NY. I’m the marketing intern here this summer and am excited for this amazing learning opportunity. I attend Syracuse University, where I am studying both marketing and communication and rhetorical studies. My hobbies include running, hanging out with friends, and playing with my 140-pound dog named Atticus.

Hi everyone, my name is Rebecca Mass and I am the design intern this summer. I live in Ramsey, NJ, and I hope to create print ads and web designs for various clients. I am studying communication design at Syracuse University. In addition to being creative, I enjoy going to the beach, cooking and baking vegan foods, and cuddling with my three dogs Lilly, Nikki, and Daizee.

Currently, we are working on local events to raise money for charities, social media projects for Facebook and Twitter, and design projects for various clients. From the first day on, we have been involved and have experienced what the “real world” of advertising is all about.
 
Until next time!

xoxo, P & R

Websites have become an organization’s most important marketing tool and the best websites are well branded.

Ease of navigation is a given for any successful site, but a great brand experience is what makes a site stand out from the crowd. A website that is well branded and understands its target market will be a special place, and it will not look or feel like your competitors. It should capture your brand personality and your unique tone of voice. The colors, shapes and mood should make visitors feel they are meeting an interesting person who they would want to hang out with and spend some time. If it’s a non-profit it should make them feel something emotionally.

“Perfection is not attainable, but if we chase perfection we can catch excellence.” - Vince Lombardi

This year I am embracing excellence and rejecting the concept of perfection. The most interesting people I know have imperfections, and I never thought I wanted to be perfect. Now ask me if I try to be perfect anyway? Like many people there is a dichotomy between theory and practice. When I make a mistake or fail at something, I do a first rate job of berating myself (just ask my husband who’s been woken at 3 am to hear my tales of woe!).
 
That’s why I love this Vince Lombardi quote and plan to take it to heart.

What is the difference between excellence and perfection? According to Christine Casey, a leadership coach and blogger:

:: Excellence is willing to be wrong. Perfection is being right.
:: Excellence is spontaneous. Perfection is control.
:: Excellence is accepting. Perfection is judgment.
:: Excellence is flowing. Perfection is pressure.        

To sum it up, excellence is an attainable and healthy goal for each of us to pursue.